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Monday, September 25
 

9:00am

Defining Products and Editions Training (optional)
Limited Capacity filling up

Arriving early to Engage? Bring your laptop and join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Defining Products and Editions course provides learners with the knowledge needed to create and manage a variety of product types and editions to sell within the marketplace. In this course, learners will leave with an understanding of the various product types, product marketing profiles, edition and payment plans, and how marketplace customers may review and purchase marketplace products.

Note the updated training location:
MicroTek Training Facility
655 Montgomery Street, Suite 400
San Francisco CA 94111
10 minute walk or 7 minute cab ride from the Palace Hotel

Speakers
avatar for Christina Dalto

Christina Dalto

Senior Training Manager, AppDirect
avatar for Ted Loker

Ted Loker

Training Specialist, AppDirect


Monday September 25, 2017 9:00am - 11:00am
MicroTek Training Facility 655 Montgomery Street, Suite 400 San Francisco CA 94111

11:15am

Working with Discounts Training (optional)
Limited Capacity filling up

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Working with Discounts course provides learners with the knowledge needed to create and manage a variety of discount types for customers to use during product purchases. Discounts may be used with outside promotional efforts or within a customer notification template such as the, Product Purchased notification.

Note the updated training location:
MicroTek Training Facility
655 Montgomery Street, Suite 400
San Francisco CA 94111
10 minute walk or 7 minute cab ride from the Palace Hotel

Speakers
avatar for Christina Dalto

Christina Dalto

Senior Training Manager, AppDirect
avatar for Ted Loker

Ted Loker

Training Specialist, AppDirect


Monday September 25, 2017 11:15am - 12:30pm
MicroTek Training Facility 655 Montgomery Street, Suite 400 San Francisco CA 94111

1:30pm

Subscription and Billing Lifecycle Training (optional)
Limited Capacity filling up

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Subscriptions and Billing Lifecycles course focuses on how product subscriptions are created, provisioned, accessed by registered platform users, and their corresponding transition states. The course also provides an overview of the platform billing configurations and how invoices are generated and interpreted.  

Note the updated training location:
MicroTek Training Facility
655 Montgomery Street, Suite 400
San Francisco CA 94111
10 minute walk or 7 minute cab ride from the Palace Hotel

Speakers
avatar for Christina Dalto

Christina Dalto

Senior Training Manager, AppDirect
avatar for Ted Loker

Ted Loker

Training Specialist, AppDirect


Monday September 25, 2017 1:30pm - 2:30pm
MicroTek Training Facility 655 Montgomery Street, Suite 400 San Francisco CA 94111

2:30pm

Customer Notifications Training (optional)
Limited Capacity filling up

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Customer Notifications course provides learners with the knowledge needed to customize customer notifications using HTML and dynamic parameters for both email and SMS notifications.

Note the updated training location:
MicroTek Training Facility
655 Montgomery Street, Suite 400
San Francisco CA 94111
10 minute walk or 7 minute cab ride from the Palace Hotel

Speakers
avatar for Christina Dalto

Christina Dalto

Senior Training Manager, AppDirect
avatar for Ted Loker

Ted Loker

Training Specialist, AppDirect


Monday September 25, 2017 2:30pm - 3:30pm
MicroTek Training Facility 655 Montgomery Street, Suite 400 San Francisco CA 94111

3:00pm

(Optional) Engage Fun Run!

Calling all runners coming to Engage!

Kick off Engage on the right foot with a 4 mi. / 6.4 km fun run with AppDirect employees and other Engage attendees.

No need to RSVP! Just pull on your running shoes and show up in the lobby of the Palace Hotel at 2:55 p.m. This will be an in-and-out run from the hotel along the Embarcadero. You’ll have plenty of time to get cleaned up before the Engage welcome reception at 6:00 p.m. 



Monday September 25, 2017 3:00pm - 4:30pm
Lobby of Palace Hotel

3:00pm

Registration and Badge Pick-up
Stop by the Regency Foyer between 3:00-8:00 p.m. to pick up your Engage conference badge. You'll need it to get into all Engage sessions and events, beginning with the Monday night welcome reception.

Monday September 25, 2017 3:00pm - 8:00pm
Regency Foyer (Lobby Level) The Palace Hotel

3:45pm

Branding the Marketplace Training (optional)
Limited Capacity filling up

Arriving early to Engage? Join us for a day filled with training sessions designed to get you hands-on experience with the AppDirect platform.

This Branding the Marketplace course provides learners with the knowledge needed to make simple to complex marketplace design changes through the use of the theme customizer tool. In this course learners will learn to identify the various marketplace design components such as typography and color changes and make simple changes to the marketplace header and footer using the theme customizer.

Note the updated training location:
MicroTek Training Facility
655 Montgomery Street, Suite 400
San Francisco CA 94111
10 minute walk or 7 minute cab ride from the Palace Hotel

Speakers
avatar for Christina Dalto

Christina Dalto

Senior Training Manager, AppDirect
avatar for Ted Loker

Ted Loker

Training Specialist, AppDirect


Monday September 25, 2017 3:45pm - 5:00pm
MicroTek Training Facility 655 Montgomery Street, Suite 400 San Francisco CA 94111

6:00pm

Welcome Reception
Join other Engage attendees and the crew from AppDirect for the kick-off party!  Enjoy heavy appetizers along with a beer and wine bar. 

The soundtrack for the welcome reception is provided by Soundtrack Your Brand. Consider attending their breakout session on Tuesday at 4:00 pm!

Monday September 25, 2017 6:00pm - 9:00pm
Grand Ballroom (Lobby Level) The Palace Hotel
 
Tuesday, September 26
 

8:00am

9:00am

Engage Opening Keynotes
Limited Capacity seats available

Engage kicks off with AppDirect executives presenting the latest product and company announcements. This session sets the tone for the entire event, so you won't want to miss it!

Speakers
avatar for Nicolas Desmarais

Nicolas Desmarais

Chairman and Co-CEO, AppDirect
avatar for Daniel Saks

Daniel Saks

President and Co-CEO, AppDirect
avatar for Andy Sen

Andy Sen

Chief Technology Officer, AppDirect


Tuesday September 26, 2017 9:00am - 10:30am
Grand Ballroom (Lobby Level) The Palace Hotel

10:30am

11:00am

Gartner Analyst Keynote: Cloud Trends 2017 and What They Mean for You
Limited Capacity seats available

Join us as Gartner research analyst Mike Dorosh provides a guided tour of the highlights of Gartner’s Cloud and CIO adoption survey and what it means for your business.

Speakers
avatar for Mike Dorosh

Mike Dorosh

Analyst - Cloud Computing, Gartner
Mike Dorosh is a Research Analyst in Gartner's Technology and Service Provider Group. He covers cloud computing, IaaS and cloud-enabled-managed services. Other areas of expertise and interest include service/product development, offering management, startups, managed services, strategic outsourcing, cloud migration and deployment technologies, cloud management platforms, and the Internet of Things. Previous roles include product and offering management in a service division (infrastructure, managed services and cloud), starting up new lines of business, go-to-market enablement, technical solution management... Read More →


Tuesday September 26, 2017 11:00am - 12:00pm
Grand Ballroom (Lobby Level) The Palace Hotel

12:00pm

1:30pm

Innovation Panel w/ AppDirect Board Members
Limited Capacity seats available

Daniel Saks moderates a panel discussion featuring insights from AppDirect's board members.

Speakers
avatar for Daniel Saks

Daniel Saks

President and Co-CEO, AppDirect


Tuesday September 26, 2017 1:30pm - 2:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

2:30pm

From Cash Register to Cloud: Supporting POS for Retail and Restaurants
Limited Capacity seats available

Small business owners may know how to sell surfboards and make great food, but adopting new in-store technologies or using "the cloud" isn't quite their specialty. With varying degrees of tech savviness, SMBs need help adopting new apps and technology to drive efficiencies and deliver seamless omnichannel buying experiences. That's where AppHelp comes in. Deep dive into AppHelp's POS support offerings and learn how the Human Element and remote support can help small businesses get up and running on their new hardware and supporting applications. Learn how to drive sales and adoption of your POS offerings with white glove onboarding that builds trust.

Speakers
avatar for Hakan Kilic

Hakan Kilic

Director, Product Management for AppHelp, AppDirect


Tuesday September 26, 2017 2:30pm - 3:30pm
Marina Room (Second Level) The Palace Hotel

2:30pm

Business in a Box - a Vertical-specific Go-To-Market Plan
Limited Capacity seats available

Small & medium sized businesses are paralyzed by the amount of different solutions in the market today - and this only accelerates as you add in devices, connectivity and complex business software solutions. They need help understanding what software solutions are purpose built to solve their business pain points. That is why AppDirect and Apple have partnered to build out "Business-In-A-Box," a solution that combines devices, software, core services and premium technical support targeted for specific SMB segments. The core tenet of this program is a robust Go-To-Market Framework that can help you sell targeted verticalized solutions to your SMBs in order to help them scale their business. The GTM framework helps you define your targeted persona and align the messaging and sales motions across your cross-functional organization. Learn from our partners on how customers have built strategies leveraging the GTM framework to drive successful sales of these bundled solutions.

Speakers
avatar for Naomi Mbakwe

Naomi Mbakwe

Customer Success Director, AppDirect


Tuesday September 26, 2017 2:30pm - 3:30pm
Twin Peaks South Room (Second Level) The Palace Hotel

2:30pm

Multi-cloud Commerce on the AppDirect Platform
Limited Capacity seats available

Is your organization looking to resell IaaS or PaaS, but unsure what the best path forward is? Learn how you can leverage your existing investment in AppDirect to start selling multiple providers, including Microsoft Azure, Amazon Web Services and Google Cloud Platform.

Speakers
avatar for Des Duggan

Des Duggan

Product Manager, AppDirect


Tuesday September 26, 2017 2:30pm - 3:30pm
Sea Cliff Room (Second Level) The Palace Hotel

2:30pm

Assisted Sales - Your Secret Weapon
Limited Capacity seats available

As you work on transforming your sales organization from selling commodity services to becoming a trusted advisor, you may be experiencing a few speed bumps along the way. Find out how the AppDirect platform can provide support for your Go-to-Sales initiatives such as Buy on Behalf workflows, pricing flexibility and CRM integration best practices. Balance people, process and technology to uncover your secret weapon to success... your sales team.

Speakers
avatar for Roger Mall

Roger Mall

Sales and Customer Success, AppDirect


Tuesday September 26, 2017 2:30pm - 3:30pm
Presidio Room (Second Level) The Palace Hotel

2:30pm

The Future of Checkout
Limited Capacity seats available

One of the most important parts of the AppDirect platform is our checkout flow. Learn about our investments in the "multi-verse" that will enable the sale of any product type (web, SaaS, devices, etc.) with any pricing model (freemium, one-time, metered usage, recurring, etc.), with any channel type. 

Speakers
avatar for Jasper Crocker

Jasper Crocker

Product Manager, AppDirect


Tuesday September 26, 2017 2:30pm - 3:30pm
Pacific Heights Room (Second Level) The Palace Hotel

2:45pm

Scaling Channels and ISV Panel Discussion
Limited Capacity seats available

Are you looking to scale your software sales via direct and/or indirect channels? Attend this session to learn how other leading ISVs are succeeding and what technologies are available to help.

Speakers
avatar for Paul Arnautoff

Paul Arnautoff

Director of AppDistribution, AppDirect


Tuesday September 26, 2017 2:45pm - 3:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

3:30pm

3:45pm

Launch, Scale, and Optimize your Channel Network: AppReseller Introduction
Limited Capacity seats available

A partner program can transform a software company, taking it from a small regional player to a global powerhouse. That’s because, as software vendors grow they often encounter the need to scale via a network of resellers, referrals, or distributors. This session will talk about the benefits of a partner program, the issues often faced and how our newly updated AppReseller tool can help address those challenges.

Speakers
avatar for Vince Bonanno

Vince Bonanno

ISV Business Development, AppDirect
avatar for Nick Gilbert

Nick Gilbert

Product Manager - AppReseller, AppDirect
TM

Toby McDuffie

Sr. Director, Global MSP Sales, Symantec Corporation
avatar for Boris Petrov

Boris Petrov

Business Development Manager, FreshBooks


Tuesday September 26, 2017 3:45pm - 4:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

4:00pm

How a Lifestyle Service can be Successfully Marketed by a Telco
Limited Capacity seats available


Find out how Telia and Soundtrack Your Brand has created a successful partnership via AppDirect based out of the Nordics. You will see concrete examples of co-branded marketing initiatives, get step-by-step advice on how both vendors have worked to create a streamlined collaboration and hear the do's and don'ts when it comes to working successfully with selling a music streaming solution aimed at businesses. It's a keynote you don't want to miss!

Speakers
avatar for Marcus Lidbeck

Marcus Lidbeck

Head of Cloud & Apps Division X, Telia Company
avatar for Hannah Meiton

Hannah Meiton

Chief Growth Officer, Soundtrack Your Brand
avatar for David Sadaat

David Sadaat

Sr. Customer Success Manager, AppDirect


Tuesday September 26, 2017 4:00pm - 5:00pm
Pacific Heights Room (Second Level) The Palace Hotel

4:00pm

Selling More Than Just SaaS
Limited Capacity seats available

Many AppDirect customers are curious how they can use the platform to sell more than just SaaS applications stand-alone. This session will outline how you can leverage different capabilties of the AppDirect Platform to onboard and sell a broad range of products, bundle these products, and tightly bind off-platform services with SaaS.

Speakers
avatar for Yashar Ganjavi

Yashar Ganjavi

Senior Sales Engineer, AppDirect
Extremely passionate about the world of technology and how I can help companies digitally transform their business to power the majority of the worlds software transactions.


Tuesday September 26, 2017 4:00pm - 5:00pm
Marina Room (Second Level) The Palace Hotel

4:00pm

AppDirect Roadmap
Limited Capacity seats available

AppDirect is committed to investing in its platform and features to ensure it remains at the forefront of cloud commerce innovation. Come learn about the areas of focus for our product roadmap in 2018 and beyond, that will help support business around the globe of all kinds accelerate their digital transformation journey.


Speakers
avatar for Michael Cassin

Michael Cassin

Vice President of Product Management, AppDirect


Tuesday September 26, 2017 4:00pm - 5:00pm
Twin Peaks South Room (Second Level) The Palace Hotel

4:00pm

Using Data as Your Differentiator
Limited Capacity seats available

SMBs are using more cloud applications than ever before, yielding vast and disparate data-sets that are challenging to organize and explore. While some ISVs have launched basic reporting tools, navigating across a portfolio of applications to identify data trends and anomalies is a major hurdle for the time-constrained business owner.

In this session, you’ll be introduced to AppInsights and a new set of tools that will empower you to create a centralized data experience for your end-users. Just one piece of the AppDirect Cloud Management Suite, AppInsights’ auto-provisioned custom dashboard views will fundamentally enhance the experience of buying applications on your marketplace, driving end-user loyalty and catalyzing the success of your channel.

Speakers
avatar for Rory Gallagher

Rory Gallagher

General Manager, AppInsights, AppDirect


Tuesday September 26, 2017 4:00pm - 5:00pm
Sea Cliff Room (Second Level) The Palace Hotel

4:00pm

Customer Success Practice and the Impact on your Business
Limited Capacity seats available

Find out how our principal Customer Success Program can reduce the digital services learning curve, accelerate time to market, and drive a positive long-term effect on your business. 

Speakers
avatar for J Scott Codespoti

J Scott Codespoti

Founder & CEO, Paradoxes, Inc
avatar for Elliot Curtis

Elliot Curtis

General Manager, AppDistribution, AppDirect
avatar for Alex Cvetkovski

Alex Cvetkovski

Global Practice Lead, Global Partner & Customer Success, AppDirect


Tuesday September 26, 2017 4:00pm - 5:00pm
Presidio Room (Second Level) The Palace Hotel

4:30pm

AppBilling: Get to Market Faster and Sell More
Limited Capacity seats available

Selecting the right billing platform is a critical decision for any ISV. Learn how AppDirect can help you leverage our platform to become more agile and sell more.

Speakers
avatar for Jasper Crocker

Jasper Crocker

Product Manager, AppDirect


Tuesday September 26, 2017 4:30pm - 5:00pm
Grand Ballroom (Lobby Level) The Palace Hotel

5:00pm

AppDistribution: Business & Technical Innovation for Indirect Sales
Limited Capacity seats available

Planning and executing indirect channel sales can be complex. Learn how you can leverage AppDirect's distribution network to build your business, and how to use the new AppDirect Distribution SDK, a suite of tools and libraries, to quickly integrate to AppDirect's Distribution APIs.


Speakers
avatar for Paul Arnautoff

Paul Arnautoff

Director of AppDistribution, AppDirect
avatar for Stephen Heffernan

Stephen Heffernan

Product Manager, AppDirect


Tuesday September 26, 2017 5:00pm - 5:30pm
Grand Ballroom (Lobby Level) The Palace Hotel

6:00pm

Happy Hour
Limited Capacity seats available

Join us for cocktails, heavy appetizers, and networking at Trou Normand - just one block away from the hotel!

140 New Montgomery St
San Francisco, CA 94105



Tuesday September 26, 2017 6:00pm - 8:00pm
Trou Normand 140 New Montgomery St, San Francisco, CA 94105
 
Wednesday, September 27
 

8:30am

9:30am

Guest Speaker Jeremy Bloom
Speakers
avatar for Jeremy Bloom

Jeremy Bloom

CEO, Integrate
Jeremy is the Co-Founder/CEO of the marketing tech company, Integrate and founder of Wish of a Lifetime, a nonprofit charity that grants wishes to senior citizens.  In addition to his professional life, Jeremy was a talented multi-sport athlete. In 2006, he became the only athlete in... Read More →


Wednesday September 27, 2017 9:30am - 10:30am
Grand Ballroom (Lobby Level) The Palace Hotel

10:30am

Google Keynote: Developing your SaaS Strategy
Learn about Google's perspective on how Artificial Intelligence and Machine Learning is shaping SaaS/cloud solutions and about the opportunity for partners to tap into potential to provide services around those solutions. Gain insights into how Google uses cloud solutions internally to promoted a culture of innovation. 

Speakers
avatar for John Foong

John Foong

Director, Scaled Partnerships & Programs, Google Inc


Wednesday September 27, 2017 10:30am - 11:30am
Grand Ballroom (Lobby Level) The Palace Hotel

11:30am

12:30pm

GTM Success Boot Camp (Part 1 of 4) - Creating Demand
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth.

This first session will focus on Portfolio Strategy, Value Proposition, and Demand Gen. Hear first-hand from Canvas, who will share learnings and tactics for generating hot leads across key target segments & industry verticals.

Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect
avatar for Stuart Kelly

Stuart Kelly

VP Channel Enablement, Canvas Solutions


Wednesday September 27, 2017 12:30pm - 1:30pm
Twin Peaks South Room (Second Level) The Palace Hotel

12:30pm

AppDirect Roadmap
Limited Capacity seats available

AppDirect is committed to investing in its platform and features to ensure it remains at the forefront of cloud commerce innovation. Come learn about the areas of focus for our product roadmap in 2018 and beyond, that will help support business around the globe of all kinds accelerate their digital transformation journey.


Speakers
avatar for Michael Cassin

Michael Cassin

Vice President of Product Management, AppDirect


Wednesday September 27, 2017 12:30pm - 1:30pm
Pacific Heights Room (Second Level) The Palace Hotel

12:30pm

Selling More Than Just SaaS
Limited Capacity seats available

Many AppDirect customers are curious how they can use the platform to sell more than just SaaS applications stand-alone. This session will outline how you can leverage different capabilties of the AppDirect Platform to onboard and sell a broad range of products, bundle these products, and tightly bind off-platform services with SaaS.

Speakers
avatar for Yashar Ganjavi

Yashar Ganjavi

Senior Sales Engineer, AppDirect
Extremely passionate about the world of technology and how I can help companies digitally transform their business to power the majority of the worlds software transactions.


Wednesday September 27, 2017 12:30pm - 1:30pm
Sea Cliff Room (Second Level) The Palace Hotel

12:30pm

Assisted Sales - Your Secret Weapon
Limited Capacity seats available

As you work on transforming your sales organization from selling commodity services to becoming a trusted advisor, you may be experiencing a few speed bumps along the way. Find out how the AppDirect platform can provide support for your Go-to-Sales initiatives such as Buy on Behalf workflows, pricing flexibility and CRM integration best practices. Balance people, process and technology to uncover your secret weapon to success... your sales team.

Speakers
avatar for Roger Mall

Roger Mall

Sales and Customer Success, AppDirect


Wednesday September 27, 2017 12:30pm - 1:30pm
Marina Room (Second Level) The Palace Hotel

12:30pm

Making Money! How to Drive Accelerated Average Revenue per User (ARPU)?
Limited Capacity seats available
In this interactive session, you will learn strategies for driving up ARPU. You'll hear real-life examples from across AppDirect's ecosystem that have driven success, as well as the pitfalls to avoid.
You will learn how to build a killer marketplace catalog that will maximize conversion of sales. Gain insights into strategies on how to leverage the human element to achieve real results.

Speakers
avatar for Yilun Miao

Yilun Miao

Business Manager, Asia and NZ, AppDirect


Wednesday September 27, 2017 12:30pm - 1:30pm
Presidio Room (Second Level) The Palace Hotel

1:30pm

GTM Success Boot Camp (Part 2 of 4) - Closing the Sale
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth.

This second session will focus on Bundling Strategies and Sales Channels Activation. It will include do's and don'ts with real-life case studies from AppDirect customers around the world.


Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect


Wednesday September 27, 2017 1:30pm - 2:30pm
Twin Peaks South Room (Second Level) The Palace Hotel

1:30pm

The Future of Work - Doing More in Less Time
Limited Capacity seats available

SMBs are working with more apps than ever, leading to business documents, spreadsheets and data getting split across multiple silos.  Data fragmentation is a major pain for your customers, introducing friction into the adoption of new apps.

AppWise is part of AppDirect's new Cloud Management Suite providing an Intelligent Workspace that unifies business apps into a single, searchable view.  Pre-integrated with 40+ ISVs, AppWise makes it easy to work with any app bought through your marketplace, driving end-user loyalty and catalyzing the success of your channel.  

Join us to find out about AppWise and the future of intelligent work.

Speakers
avatar for Julian Gay

Julian Gay

General Manager, AppWise, AppDirect
Co-founder and CEO of Xendo, acquired by AppDirect in 2015. Julian is now GM of the AppWise business unit and is passionate about applying machine intelligence to streamline work.


Wednesday September 27, 2017 1:30pm - 2:30pm
Pacific Heights Room (Second Level) The Palace Hotel

1:30pm

Sales Conversion is Critical! What Should You be Selling on Your Marketplace?
Limited Capacity seats available

You will learn how to build a killer marketplace catalog that will maximize conversion of sales. Gain insights into strategies on how to leverage the human element to achieve real results.

Speakers
avatar for Eric Demers

Eric Demers

Sales Engineer, AppDirect


Wednesday September 27, 2017 1:30pm - 2:30pm
Marina Room (Second Level) The Palace Hotel

1:30pm

Using Data as Your Differentiator
Limited Capacity seats available

SMBs are using more cloud applications than ever before, yielding vast and disparate data-sets that are challenging to organize and explore. While some ISVs have launched basic reporting tools, navigating across a portfolio of applications to identify data trends and anomalies is a major hurdle for the time-constrained business owner.

In this session, you’ll be introduced to AppInsights and a new set of tools that will empower you to create a centralized data experience for your end-users. Just one piece of the AppDirect Cloud Management Suite, AppInsights’ auto-provisioned custom dashboard views will fundamentally enhance the experience of buying applications on your marketplace, driving end-user loyalty and catalyzing the success of your channel.

Speakers
avatar for Rory Gallagher

Rory Gallagher

General Manager, AppInsights, AppDirect


Wednesday September 27, 2017 1:30pm - 2:30pm
Presidio Room (Second Level) The Palace Hotel

1:30pm

AppDirect and Bluegrass: Making Your Marketplace Launch a Success
Limited Capacity seats available

Are you about to kick off a new project with AppDirect? Or are you a prospect interested in our marketplace launch process, and how to work best with AppDirect? This session co-hosted with Bluegrass Cellular will outline best practices for reducing time to market, and getting the most out of your launch.


Speakers
avatar for Sarah Beattie

Sarah Beattie

Senior Launch Manager, AppDirect


Wednesday September 27, 2017 1:30pm - 2:30pm
Sea Cliff Room (Second Level) The Palace Hotel

2:30pm

3:00pm

GTM Success Boot Camp (Part 3 of 4) - Customer Onboarding and Support
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth.

This third session will focus on Customer Onboarding and Customer Support. Hear first-hand from FreshBooks on how they've developed a well-oiled customer onboarding journey to boost the self-serve mix. Also hear from AppHelp who will speak to the importance of the human touch, and how to build a killer cloud support organization.


Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect
avatar for George Kyriakis

George Kyriakis

Sr. Director, Business Development & Partnerships, FreshBooks
avatar for Kam Rawal

Kam Rawal

Head of Services for AppHelp, AppDirect


Wednesday September 27, 2017 3:00pm - 4:00pm
Twin Peaks South Room (Second Level) The Palace Hotel

3:00pm

From Cash Register to Cloud: Supporting POS for Retail and Restaurants
Limited Capacity seats available

Small business owners may know how to sell surfboards and make great food, but adopting new in-store technologies or using "the cloud" isn't quite their specialty. With varying degrees of tech savviness, SMBs need help adopting new apps and technology to drive efficiencies and deliver seamless omnichannel buying experiences. That's where AppHelp comes in. Deep dive into AppHelp's POS support offerings and learn how the Human Element and remote support can help small businesses get up and running on their new hardware and supporting applications. Learn how to drive sales and adoption of your POS offerings with white glove onboarding that builds trust.

Speakers
avatar for Shideh Rahmanian

Shideh Rahmanian

Product Marketing Manager for AppHelp, AppDirect


Wednesday September 27, 2017 3:00pm - 4:00pm
Pacific Heights Room (Second Level) The Palace Hotel

3:00pm

The Future of Checkout
Limited Capacity seats available

One of the most important parts of the AppDirect platform is our checkout flow. Learn about our investments in the "multi-verse" that will enable the sale of any product type (web, SaaS, devices, etc.) with any pricing model (freemium, one-time, metered usage, recurring, etc.), with any channel type. 

Speakers
avatar for Jasper Crocker

Jasper Crocker

Product Manager, AppDirect


Wednesday September 27, 2017 3:00pm - 4:00pm
Marina Room (Second Level) The Palace Hotel

3:00pm

Merchandising Your Marketplace
Limited Capacity seats available

Are you looking to improve conversions in your marketplace via better merchandising? This session will cover several key merchandising capabilities: integration with your core web site, leveraging the new Theme Customizer to brand your marketplace as you want,  storefront tools like Carousel and Featured to help highlight products or bundles, and building rich application profiles.

Speakers
avatar for Yashar Ganjavi

Yashar Ganjavi

Senior Sales Engineer, AppDirect
Extremely passionate about the world of technology and how I can help companies digitally transform their business to power the majority of the worlds software transactions.


Wednesday September 27, 2017 3:00pm - 4:00pm
Presidio Room (Second Level) The Palace Hotel

4:00pm

GTM Success Boot Camp (Part 4 of 4) - Customer Lifecycle Management and Upsell / Cross-Sell
Limited Capacity seats available

Struggling to develop and execute your SaaS GTM strategy? Don’t know where to start and what to focus on? Come and join our GTM Success "boot camp" to discuss the critical ingredients to sustainable marketplace revenue growth.

This fourth session will focus on customer lifetime value. Hear first-hand from GoDaddy who will share their secret sauce to becoming a trusted advisor and learn about upsell cross-sell strategies that work.

Speakers
avatar for Christophe Girault

Christophe Girault

WW Partner & Customer Success, AppDirect
avatar for Ryan Smith

Ryan Smith

Director, Channel Management, GoDaddy


Wednesday September 27, 2017 4:00pm - 5:00pm
Twin Peaks South Room (Second Level) The Palace Hotel

4:00pm

Transformative Billing
Limited Capacity seats available

Embracing new, digital technologies has become a necessity for business survival and ongoing competitiveness. Drivers for digital transformation include cost reduction, operational efficiency, improving customer experience and managing risk and data privacy.

Billing is central to many business functions—product management, customer care, service provisioning, accounting, business intelligence, invoicing, payment processing, and more. As such, it has the potential to impede or enable your digital transformation initiatives.

Join this presentation to see how organizations are transforming billing to be a strategic advantage as opposed to a thorn in their side.

Speakers
avatar for Matt Gibson

Matt Gibson

Technical Account Management, Customer Operations, AppDirect
I've worked for the last 8 years to deliver complex billing solutions for jBilling customers around the world, and now also work with current and future customers to design billing solutions that meet their current and future business needs. | I'm excited to share some of this... Read More →


Wednesday September 27, 2017 4:00pm - 5:00pm
Pacific Heights Room (Second Level) The Palace Hotel

4:00pm

Multi-cloud Commerce on the AppDirect Platform
Limited Capacity seats available

Is your organization looking to resell IaaS or PaaS, but unsure what the best path forward is? Learn how you can leverage your existing investment in AppDirect to start selling multiple providers, including Microsoft Azure, Amazon Web Services and Google Cloud Platform.

Speakers
avatar for Des Duggan

Des Duggan

Product Manager, AppDirect


Wednesday September 27, 2017 4:00pm - 5:00pm
Marina Room (Second Level) The Palace Hotel

6:00pm

Engage Closing Networking Event
Buses from the Palace Hotel to Epic will board beginning at 5:30 p.m. Make your way to the lobby with your badge and hop on. Buses will return our group to the Palace Hotel after the happy hour concludes.

Join all Engage attendees and many AppDirect employees for the final networking event at Engage 2017! We'll take over Epic Steak right on the water for heavy appetizers, cocktails, networking, and fun.

Wednesday September 27, 2017 6:00pm - 8:00pm
Epic Steak 369 The Embarcadero, San Francisco, CA 94105